The challenge
A handmade gift business needed a clearer online presence outside
social media.
Flowers Bouquet By Anna creates handmade soap flower bouquets,
preserved flower arrangements, wedding and christening candles,
corsages, car floral arrangements, and custom gift boxes.
The business needed a simple but professional website that could
explain the offer clearly, show examples of previous work, and
make it easy for customers to request a custom order without
needing a full e-commerce system.
The solution
A clean bilingual landing page focused on trust, clarity, and
direct enquiries.
I designed and built a responsive website that presents the
business in a soft, elegant, and easy-to-understand way. The page
highlights the main product categories, shows real examples of the
handmade work, and guides visitors towards making an enquiry.
Because the target audience includes Romanians living in the UK,
the website was created with bilingual English and Romanian
content in mind, helping the business communicate with both local
and Romanian-speaking customers.
Project goals
What the website needed to achieve
- Create a professional online presence for a small business
- Showcase handmade floral products with real imagery
- Support both English and Romanian-speaking customers
- Make the product range easier to understand
- Encourage enquiries through WhatsApp
- Work smoothly on mobile, tablet, and desktop
- Keep the design elegant, warm, and suitable for handmade gifts
Core features
What the website includes
- Responsive landing page design
- English and Romanian content structure
- Hero section with clear call-to-action
- Product/service sections for bouquets, candles, corsages, car arrangements, and gift boxes
- Gallery section showing handmade work
- Custom order process explained in simple steps
- WhatsApp enquiry buttons for direct customer contact
- Soft visual style matching the handmade floral gift niche
Technical approach
How I approached the build
I used HTML, CSS, and JavaScript to create a lightweight static
website that is easy to host, fast to load, and simple to maintain.
This was the right approach for the project because the business
needed a clean online presence rather than a complex backend or
full e-commerce system.
The layout was designed around a clear visitor journey: understand
what the business offers, view examples of the work, learn how
custom orders work, and contact Anna through WhatsApp.
Design decisions
Important decisions behind the website
-
Keep the structure simple so visitors can understand the offer
quickly
-
Use soft, elegant styling to match the handmade gift and floral
niche
-
Prioritize mobile responsiveness because many customers will
visit from social media or messaging apps
-
Use WhatsApp as the main call-to-action because custom orders
need conversation, colours, occasion details, and inspiration
photos
-
Avoid unnecessary e-commerce complexity while the business is
still enquiry-based
What I learned
This project improved the way I think about small-business
websites.
The biggest lesson was that a small business website is not only
about making something look nice. It also needs to explain the
offer clearly, build trust quickly, and make the next step easy
for the customer.
Building this project helped me practise layout planning,
responsive design, bilingual content structure, visual hierarchy,
call-to-action placement, and the process of turning a real
business need into a simple finished website.
Business value
Why this project matters for client work
This project is important because it reflects the type of work many
small businesses need: a clear online presence, a better way to
explain services, and a simple path for customers to make contact.
Instead of relying only on social media posts, the business now has
one clear website link that can be shared with potential customers,
added to social profiles, and used as a professional reference
when promoting custom floral gifts.
